Running a small business involves many various aspects. From preparing proposals and developing marketing strategies to communicating with your clients and team, dealing with administrative tasks and keeping track of your business finances, you sure wear multiple hats as a business owner. It can be tough and overwhelming to juggle it all.
Thankfully, in this technologically advanced era, there are tools that can help you manage your tasks efficiently, streamline your business operations, and make your entrepreneurial life easier.
And this article listed down some of the best tools and applications you shouldn’t miss out on for your business to grow sustainably and scale exponentially.
However, before getting into the list, let’s first discuss why investing in these technologically advanced business tools is necessary.
Importance of Tech Tools & Applications for Your Business
Time is the most precious commodity in any business, and it’s even more important to manage it efficiently in today’s fast-paced world. That’s where technology tools come in. They can save you time by automating mundane tasks like data entry and invoicing so you can focus on other essential responsibilities, such as speaking to your clients and prospects, enhancing your products and services, and developing strategies to grow your business.
Tech tools enable you to work smarter, not harder.
Aside from time, tech tools can also save you money. For example, you can utilize a cloud storage service to keep all your files in one place so you can easily access and manage your business documents. Thus, there’s also software that allows you to see how your business is performing, helping you take charge of your finances and increase your efficiency in the business world.
The Post-Pandemic Paradigm
We witnessed a massive shift in the modern workforce because of the pandemic outbreak. Quarantines and lockdowns were implemented to limit the amount of face-to-face contact. As a result, flexible work structure became a norm.
Fortunately, businesses can still operate with the digital nature of tech tools. Employees can also do their tasks even if it’s a remote work set-up and mostly work from home.
For instance, video conferencing tools like Zoom and Google Meet enable you to hold meetings with your teammates and discuss your plans, strategies, and new business ideas even though it’s only virtual. Likewise, you can still increase the sales of your business by promoting your products and services on different social media channels.
As the world continues to adjust to this new post-pandemic paradigm, technology has come to play an even more critical role.
Best Tech Tools & Applications That Your Business Must Have
Project Management Tools
Excellent for handling and managing multiple projects, these tools can help you properly organize and monitor your tasks, activities, and deadlines. You can also create calendars, schedule advanced tasks, and generate reminders for your team so everyone is aligned and aware of the projects and campaigns that need accomplishment.
Here are some examples of the best Project Management tools:
Communication and Video Conferencing Tools
Communication is the key to ensuring that everyone in your team works towards the same goal. No worries because with modern digital communication, video conferencing and collaboration tools, you can still connect, chat and have a conversation with your team, no matter where they are in the world.
Using these tools can boost productivity and keep your employees connected and productive.
Here are some of the most commonly used communication and video conferencing tools among businesses:
- Google Chat & Google Meet
- Microsoft Teams
Email Marketing Tools
With digital email marketing systems, you can send out automated email newsletters to your subscribers regularly, which can help keep them updated on the latest news and developments in your business and any special offers or promotions you’re running.
By using these tools, you can confidently build relationships with your customers and drive more leads through your sales funnel.
MailChimp is one of the leading tools for email marketing.
Online Image and Video Editor
Investing in graphics and video editing tools allows you to create excellent marketing materials to make your business look professional and presentable and to effectively and creatively communicate your brand message.
Canva is great for designing, from banners, logos, presentation decks, resumes, and infographics to flyers, social media posts, blog graphics, and Instagram reels. It’s faster, easier, and open to everyone.
Likewise, even if you are not well-versed in graphic designing, the visual content you created with Canva would still look like a pro because Canva has a library of ready-made templates, backgrounds, stickers, images, and fonts you can use. With Canva, all you need is creativity and a few tweaks to match your brand style.
Social Media Management Tools
Social media is powerful for connecting with customers and building relationships. However, managing all the different platforms and posts can be difficult and time-consuming.
Social Media Management tools make it easier to keep track of your social media accounts, schedule and publish content, and monitor your analytics so you can see what’s working and what needs improvement.
Here are some examples of the best Social Media Management tools:
- Sprout Social
Website Monitoring Tools
Since your website serves as a front door to your business, you must make it attractive, user-friendly, and safe for your visitors.
Website Monitoring tools like Google Analytics allow you to track and measure your site’s performance. It provides detailed information on user behaviour, including what pages are being visited, and how long users spend on each page. This data can help you identify areas for improvement and make necessary changes.
Cash Flow Management App/Financial Management Software
Keeping your business cash healthy is crucial because it is the lifeblood and fuel that keeps the engines of your business running.
MoolahMore is the best cash flow software to predict, estimate, or forecast your company’s future financial position and ensure profitability. It helps you create budgets and ‘what-if’ cash flow scenarios in minutes to map your future plans and make informed business decisions.
Moreover, MoolahMore integrates with the other leading accounting software in the market, such as Xero, MYOB, and Quickbooks.
The business ecosystem is constantly evolving, and businesses that can adapt to these new technologies are in a better position to compete. That said, the more you can streamline your operations or workflow with the different tech tools and applications mentioned in this article, the more productive and efficient your business will become.