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10 Digital Strategies for Attracting New Customers

Investing in new methods to expand your customer base, you can take your business to the next level.

Do you ever feel like your SME company is stuck in a rut? You can’t seem to draw in new customers and keep them coming back for more. As a result, you aren’t seeing the profits you want and not meeting your growth objectives.


It might be time to review your plan of action and consider using a reliable cash flow tool like Moolahmore that can help and guide you with your decision-making process, particularly about how to allocate your resources better since you have clear-cut insights if you have sufficient funds to invest in new methods that can be relevant to expand your customer base. 


That said, we discuss in this blog post the ten various digital strategies that can help you grow and gain traction as widely as possible. Read on.



10 Strategies to Bring In More Customers and Increase Your Sales


Leverage Cash Flow Tool

With the ability to provide you with an overview of where your business stands with its operating, financing, and investment activities, a cash flow tool like Moolahmore enables you to plan how to strategically make the most of your resources. 


In addition, you’ll also be able to identify your customer needs and determine potential opportunities that you may have otherwise missed, such as investing in new marketing methods that can help you reach the right audience and generate more leads. Perhaps you can customise your offers, promotions and discounts or hire a qualified key person to handle your sales and marketing—as long as you are aware that you have enough funds to implement your approaches. 


All in all, having access to a reliable cash flow tool can guarantee that your choices are in your organisation’s best financial interest. After all, good business decisions rely on good information, which can come from forecasting your cash flow. 


Use Social Media


Social media platforms such as Twitter, Facebook and Instagram offer a great way to reach potential buyers. By taking advantage of these channels, you can build relationships with customers, spread awareness of your product or service and drive more sales. Additionally, through the use of targeted ads on social media, you can gain access to a large base of users who could be interested in your offering. 


Start a Blog


A blog is another powerful marketing tool allowing you to communicate with your audience, inform them of any new products, services and offers you have, as well as engage with their feedback. Furthermore, having a blog also creates more organic search engine traffic, which can bring more potential customers to your website or store. Thus, with frequent updates and engaging content, a blog can help you turn your website visitors into paying customers.

Maximise Search Engine Optimisation (SEO)

Any digital marketing strategy must include SEO. It contributes to the visibility of your website in search engine results pages.


Search engine optimisation (SEO) can guarantee that customers can easily find you when they search for a product or service like yours. By making sure that your website has valuable content and it is up-to-date with the latest SEO tactics and the right keywords and phrases, you can improve your SEO ranking and online visibility. 


Create a Call To Action (CTA)


Remember that your call to action or CTA should be concise and clear and must include an attractive offer that motivates your potential consumers to take the desired action and make that purchase. Additionally, it should be visible and easily accessible so they can follow through on it quickly. 


Build a Mailing List


Not only can you use emails to inform customers of your new products, but you can also send exclusive discounts and promotions. It’s a great way to keep your customers up-to-date and encourage them to continue purchasing with you. Plus, it builds loyalty and trust as you demonstrate that you value customer relationships.


Partner With an Influencer


Influencers have large followings and the trust of their audience, making them an excellent choice for helping you reach new potential customers and drive up revenue. Likewise, partnering with an influencer also offers unique opportunities to create exciting content and promotional campaigns which can help your business stand out from the competition.


Engage Customers Via Chat


A live chat feature is a convenient way for your customers to ask questions without needing to make a phone call or send an email. Hence, the chat feature is also a perfect avenue for your customers to get information quickly and be familiarised with your company’s products, services and offerings. 


Host Webinars


A webinar is an online learning or information session. That said, as business owners, hosting webinars is an invaluable opportunity to demonstrate your products, services, or expertise in action to your target market. Plus, with a Q&A (Questions and Answers) at the end of the session, your attendees can ask questions and interact with your brand in real-time.


Develop Customer Personas


Understanding who your customers are is essential because by developing customer personas, you can gain insights into the preferences, behaviours, and motivations of those who buy from you. This will help you to create personalised marketing campaigns that target the right customers and drive more sales to your business.


Final Words


Utilising the strategies discussed in this blog, especially leveraging a forecasting and cash flow management tool like Moolahmore, will allow you to make sound business decisions vital to help you connect with potential customers, enhance your brand awareness and boost your profits. So, follow these tips, and you can be sure to see improvements in your enterprise. Finally, remember to measure your results so that you can adjust your strategy as needed and maximise the effectiveness of your efforts.


For accurate cash flow projections and analysis and a better decision-making process, use Moolahmore! This tool will enable your business to target and reach more customers, increase sales, and experience lasting growth. Request a demo today!